It's the impeccable retro charm you see when you first hold the Olympus PEN-F, but it's the addictive creative potential locked inside that lingers. Latest in the company's PEN line of rangefinders, it arrives to celebrate the 80th anniversary of Olympus' first consumer camera but, thankfully, is more than just a special edition. The original PEN-F was undeniably groundbreaking. The … Continue reading
It's the impeccable retro charm you see when you first hold the Olympus PEN-F, but it's the addictive creative potential locked inside that lingers. Latest in the company's PEN line of rangefinders, it arrives to celebrate the 80th anniversary of Olympus' first consumer camera but, thankfully, is more than just a special edition. The original PEN-F was undeniably groundbreaking. The … Continue reading
It has been more than a year since Olympus announced the E-PL7, and entry level, beginner friendly digital camera that was aimed at that oh so special selfie-loving market. It seems that the camera maker has a follow up ready, if the leak of these photos are any indication. The images don't really divulge much in terms of features, but … 
The idea of taking underwater photographs with a quality camera can be exciting, what with the beautiful things you might see and be able to capture. On the other hand, an expensive DSLR camera is probably one of the last things anyone wants to take near water, let alone under it. That's where Polaroid wants to help adventurous shutterbugs, with … 
A new leak suggests Olympus’ anticipated Stylus TG-Tracker action camera will be officially launched next month, and that it will offer 4K video recording, waterproof construction, and more. The spec details follow a leak of several images purporting to show the upcoming action cam, which avoids the typical minimalist stylings of competing models and instead packs a lot of visible … 
The day has come and Olympus has indeed unleashed a new Tough "TG" action camera, barely six months after it announced the TG-870 back in January. The new Olympus Stylus TG-Tracker, however, is quite different from the brood, aside from not having a number in its name. For one, it boasts of the ability capture 4K video and has as … 
The Olympus PEN-F is retro done right: not just classic looks for the sake of tickling your reminiscence glands, but for delivering the best aspects of old gear. Launched back in January, the micro-four-thirds camera introduces several "firsts" to the PEN line-up, fittingly given it's also styled after Olympus' first PEN rangefinder from eighty years ago. Camera technology may have … 
Olympus has added a new, retro micro four thirds camera to its lineup, with the PEN E-PL8 adding a selfie-friendly option alongside the PEN-F. Announced at Photokina 2016 today, the E-PL8 is the successor to 2014’s PEN E-PL7, complete with a 180-degree flip-down LCD display and an easier to hold grip. In fact, compared to the old camera most of … 
Olympus doesn’t just have a new PEN camera today, the E-PL8, but a fresh batch of M.Zuiko Pro lenses and a new flash for Photokina 2016. The trio of lenses span from a lengthy zoom through to a brand new macro, while the FL900R flash is dustproof and splash-proof to match your E-M5 II. Olympus has some big claims for … 
Olympus has announced the latest entry in its OM-D series of cameras, today introducing the world to its OM-D E-M1 Mark II at Photokina 2016. While the camera is currently in development, Olympus already has a slew of details to share about the new camera, boasting that it will be a compact system camera that can nonetheless compete with pro-level … 
Back in September, Olympus announced a whole bunch of details about its new OM-D E-M1 Mark II camera at Photokina 2016. Two of the most important details were missing, though: pricing and release date. Today Olympus is back with those very details, letting photographers know that they can get their hands on the OM-D E-M1 Mark II at the end … 
Olympus has announced the launch of a new social contest called ‘Capture the Action,’ and it seeks action sports photography that, for a lucky person, will result in a three-day trip to Whistler, British Columbia. The contest is open to professional photographers and enthusiasts alike, and allows photographers to submit up to five images taken with Olympus gear. These images … 
Olympus has announced firmware updates for its PEN-F camera, as well as the OM-D E-M1 Mark II and OM-D E-M5 Mark II models. In addition to updating the three cameras’ software, Olympus has also released firmware for some of its M.ZUIKO PRO and PREMIUM lenses. Among the new features and changes comes full and ‘true compatibility’ with the Profoto Air … 
When you are trying to shoot or record once in a lifetime moments, the last thing you need to be worrying about is whether your camera will survive a tumble here or a splash there. While more professional, and more expensive, cameras do offer higher quality images and videos, they usually don’t come with a guarantee of survivability.The newest Tough! … 
Olympus is giving its pleasingly retro E-M10 a revamp, with the Mark III promising to make the Micro Four Thirds camera even easier to use. Envisioned as a straightforward upgrade path for smartphone photographers wanting to take a big step up in the images they’re capturing, the E-M10 Mark II nonetheless still had its foibles. Now, Olympus says, it has … 
Amid all the talk of smartphone portrait modes, Olympus has some proper bokeh for you – as long as you’re willing to carry a micro four-thirds camera. The company is adding two new options to its well-esteemed M.ZUIKO Digital ED 25mm f/1.2 PRO lens family, a 17mm and a 45mm, for photographers who want more sparkle in their portrait shots. … 
Olympus has launched a pair of smart glasses that look like Google Glass on steroids. Called the EyeTrek Insight EI-10, these smart glasses aren’t made for the average consumer, but instead are intended for use in industries where having on-demand access to visual data can make tasks easier, safer and more efficient. The glasses will be available to buy starting … 
It’s pretty much a fact that smartphones have cannibalized the point-and-shoot camera market, but after a period of panicking, camera makers seemed to have calmed down and started taking things in stride. That’s partly because they know that there will always be those, even from the selfie-loving crowd, that will eventually want to go beyond what even the most talented … 
The digital camera and smartphone markets seem to have one thing in common. To get new features, you have to wait for or buy new models. That goes even when said features aren’t exactly dependent on newer hardware. Olympus is painting itself as a sort of revolutionary in that regard. Instead of producing and selling a new model with very … 
Lately we’ve been seeing a lot of camera makers attempting to appeal to smartphone photographers who have started to crave a little more out of their cameras. Olympus is no different, announcing its PEN E-PL9 back at the start of February. At the time, it didn’t give this beginner friendly camera a release date or pricing for the US, but … 
Camera fans, at least those who consider cameras to not be phones, may have noticed Olympus absence in the news in the last few months of 2018. That silence, however, isn’t going to last long. While it may have missed out on putting out completely cameras last year, it seems to be planning on starting 2019 with a bang. It … 
Camera maker Olympus really knows how to tease its fans. It has scheduled three separate and extremely short teasers a week apart to prepare the road for its still to be announced OM-D DSLR. And while Olympus is naturally careful not to reveal any specs, it does at least confirm one property the camera will have: its ability to withstand … 
There are just some things that seem to be mutually exclusive. Night and day, power and portability, complexity and reliability. So when someone comes up with a way to bring opposites together, it’s almost always regarded as nothing short of genius. It may not be aiming for something quite as lofty as that, but Olympus may have just checked off … 
Despite the onslaught of smartphones, camera makers like Olympus continue to thrive, providing professional equipment for those who need more than just extremely portable shooters. In fact, Olympus is celebrating 100 years of business this year. And what’s the best way for a centenarian to celebrate its continued existence? Why by putting out a special limited edition color for its … 
Professional photography has changed quite a lot in the past years. More than just powerful cameras, photographers need just as capable accessories like flashes. More than that, however, they also need ones that they can use in whatever situation. That’s why Olympus has come out with new weather resistant, wireless attachments for its OM-D mirrorless cameras. The Electronic Flash FL-700WR, … 
It’s a big day for Olympus, having announced no less than five new products going on sale soon. But that isn’t all that it has. It even has word on things that are yet to come. Capitalizing on the attention it’s Micro Four Thirds cameras are getting, Olympus has revealed two new lenses that are coming within the next year … 
Olympus has added a new super-zoom to its range, the M.Zuiko Digital ED 12-200mm F3.5-6.3 super telephoto zoom lens, offering up to 16.6x magnification for Micro Four Thirds cameras. Promising to be the most powerful zoom around of all mirrorless cameras, the new Olympus pairs everyday flexibility with its telephoto optics. Indeed, Olympus is billing the 12-200 lens as ideal … 
Smartphones have changed the camera market forever. For one, it put point-and-shoot cameras on notice, forcing camera makers to reevaluate their product lines and businesses. But just as important, it created a new culture and breed of photographers who want to take photos anytime, anywhere, even in places where $800 smartphones would start sweating in fear. Travel photography is the … 
Olympus is pushing out firmware 3.0 for the OM-D E-M1 Mark II, and if you’ve been coveting an E-M1X then this new software might settle your desires for a while. The updated camera now uses the E-M1X’s autofocus algorithm, and drops alongside an E-M1X firmware update and a new version of Olympus Workspace which pros are likely to be pleased … 
Olympus knows you probably want to get closer with your zoom, and the new M.Zuiko Digital 2x Teleconverter MC-20 promises double the focal length of your existing lens for when its current magnification just isn’t enough. The add-on slots in-between your camera and a handful of Olympus’ zoom lenses, delivering up to 1200mm-equivalent handheld shots. It’s the follow-up to the … 
Sony is perhaps best known for a wide range of electronics including TVs, the PlayStation, and, of course, cameras. All of these, though varied, have one underlying theme: faithfully and correctly reproducing and efficiently transmitting visual data. At CEATEC 2019, Sony wants to demonstrate its pursuit of delivering social value through its technologies in light of the Society 5.0 thrust. … 
While digital cameras still have the advantage of power and features over even the most sophisticated smartphones, they often lose out when it comes to ubiquity. If the best tool is the one that you have with you always, then smartphones have a distinct advantage over the powerful yet heavy professional cameras. Olympus says you no longer have to choose … 
The smartphone market is showing no signs of slowing down when it comes to camera innovation and camera makers are tired of waiting before biting back. They can’t deny that smartphones are practical and useful for beginning photographers but those won’t be beginners forever. For those who want to graduate from mobile devices, Olympus is presenting the PEN E-PL10 as … 
Olympus is selling off its camera business, blaming the rise in smartphone photography and the impact of COVID-19 for its decision. The company has inked a deal with Japan Industrial Partners (JIP), which bought Sony’s VAIO computing division back in 2014. The deal is expected to close by the end of the year, and see the Olympus Imaging business transferred … 
Olympus has made an announcement that talks about its roadmap for new digital lenses in the future. The updated M.Zuiko Digital lens roadmap outlines plans to expand the lens lineup. The roadmap also includes an update on the anticipated availability for the previously announced M.Zukio Digital ED 150-400mm F4.5 TC1.25x IS PRO super-telephoto zoom lens with an integrated 1.25x tele-converter. … 
Olympus might have called it quits making cameras themselves but it hasn’t exactly walked out of the camera market completely. In addition to focusing on interchangeable lenses, no pun intended, the company continues to support its existing cameras already out there in the wild. In fact, it has even announced a new feature that puts it on the same level … 
Photography, especially digital photography, has become an important part of the modern lifestyle, in no small part thanks to smartphones. These mobile devices haven’t completely displaced dedicated and more powerful cameras, however, and there are many who come looking to sharpen their skills with more advanced tools. Fortunately, camera makers like Olympus are welcoming them with open arms, and its … 
One of the advantages of an interchangeable lens camera is not being stuck with the capabilities the camera came with, presuming you bought one bundled with some lens in the first place. If you need to take a closer look at wildlife without disturbing dangerous animals or need to get up close and personal with critters, you can swap out … 
Almost all major camera makers have, by now, announced one form of software or another that turns a select number of their cameras into hi-res webcams. The motivation behind this push is hardly any secret as anyone and everyone tries to ride the Zoom wave. Unfortunately but unsurprisingly, only a few camera models are supported and most of them start … 
Samsung’s premium flagships have always been up there when it comes to camera performance but there are areas that could still use some improvement. Last year’s Galaxy S20 Ultra was criticized for its autofocus problems and stabilization in smartphones is still undergoing constant evolution. The latest trend, started by Apple’s iPhone 12 no less, seems to be shifting away from … 
